Online reputation management (ORM)

Nowadays, managing online reputation is an important element of any brand’s digital marketing.

Nielsen conducted a study which showed that people trust, above all, two factors when choosing goods:

90% Recommendations from friends
70% Online reviews

In order to protect and manage a brand’s or a person’s reputation (online reputation management, ORM) effectively, you need to seek advice of professionals. They’ll start working with the audience and eliminating negative reviews. As a result, you’d receive a high level of trust from the network users and would be able to increase your sales.

WHEN WE BEGIN OUR OPERATIONS, WE WORK ON ALL THE SPECIFIED STREAMS AT ONCE. THEY ARE A SINGLE SYSTEM, PARTS OF WHICH ARE INEXTRICABLY LINKED TOGETHER.

ONLINE REPUTATION MANAGEMENT (ORM) IS SPLIT INTO THE FOLLOWING TYPES OF ACTIVITIES:

BRAND MENTIONS MONITORING

Before beginning to work on online reputation management, the extent of the brand’s online popularity must be understood. The industry’s relevance must also be analyzed.

Find out which authors are writing on this subject, what it is they’re writing, and the extent of audience’s engagement. Look over the outreach.

There’s no point operating without the segment’s primary analysis. In that case, further promotion wouldn’t be effective. You’d waste your time.

Moreover, you can monitor your brand as well as the competitors’ and the partners’, as well as the industry in general

WORKING WITH NEGATIVE REVIEWS AND COMMENTS

At some point, you or your company would inevitably receive negative reviews online. There’s no need to be afraid of that phenomenon. Rather, you need to work with it. Use one of the following methods:

  • Hone the clients’ negativity appropriately;
  • Park negative mentions;
  • Develop a Tone of Voice system;
  • Differentiate real negativity from the ill-wishers.
INCREASING THE NUMBER OF POSITIVE MENTIONS

In order for a brand to be successful in its online reputation management, company owner mustn’t be afraid to make appearances. Some people worry that as soon as they become public figures, they would be buried under an avalanche of negative comments and competitors’ hate. In reality, clients would trust you more if they remember your face.

We recommend creating a communication channel, through which people can discuss business issues with you.
It’s also important to conduct a target audience analysis and develop the strategies of how you can offer users an opportunity to provide their opinion about your brand.

That’s why it is important to trust operation management professionals to develop a proper online presence strategy, an SMM action plan.

SERM – SEARCH ENGINE REPUTATION MANAGEMENT

SERM is search engine reputation management. In this respect, if the task of company SEO is to take its website up to the first positions in the Top 10 in the search engine results, then the task of SERM is to squeeze out undesirable websites from the search results ща selected search enquiries.

Since ill-wishers are pro-actively creating negative content about brands, and users actively click on negative websites thanks to click-baiting titles, undesirable platforms are appearing in the search results.
In order to perform SERM operations, content islands are created, digital space legal actions are carried out for the purpose of working with undesirable sites (pre-trial and trial), and negotiations with platforms are undertaken in relation to current content optimizations These operations indirectly intersect with multi-channel SEO.

Moreover, even the plan of content publication in the media can be adapted for SERM needs, so that the content is indexed on the higher positions in the search engine results.

BRANDING

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“MYSELF PERSONALLY AND MY TEAM FROM SIDORIN LAB AND REPUTATION LAB ARE READY TO HELP YOUR BRAND TAKE CARE OF ITS ONLINE REPUTATION. OUR ONLINE REPUTATION MANAGEMENT EXPERIENCE IS CONFIRMED BY THE YEARS OF CO-OPERATION WITH THE BIGGEST BRANDS”.

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